by its unofficial definition, refers to the textbook approach towards the inception of a corporate video, mostly involving polished animation techniques and a baritone voiceover to package an otherwise unimpressive (and i do stretch the term here) video content, like the shiny, crinkling silver wrapping covering your five-cent candy. all fireworks but no creative substance; because really, if you strip everything down to its bare bones, it's really just a PowerPoint presentation of words and figures, slapped with the cosmetics of moving pictures, pretty animation, and a soothing soundtrack. there is nothing exciting, or forward-looking, or dynamic, or conceptual about it.
so with all this said, i hereby demand to know what in Neptune's sea is a corporate-corporate video concept.
this is a rant. thank you very much and have a nice day.
Sunday, April 17, 2011
Saturday, April 2, 2011
the Hollywood of video games
spanning two decades of evolution and all twelve titles. it's hard to imagine this all stems from one man's last-ditch attempt to produce a simple computer game.
Thursday, March 24, 2011
Friday, March 18, 2011
why does this hint of inception
it looks to be a common practice to have the first official trailer do the adrenaline-pumping, and have the second one explain the sensory bombardment you've just experienced. this said, it still looks damn good.
Monday, March 14, 2011
Tuesday, March 1, 2011
Monday, February 28, 2011
a girl and the garden
went for a fashion shoot today involving a Finnish model and a Russian photographer, which, even in cosmopolitan Singapore, remains to be an elusive phenomenon. to be fair, the event turned out to be very much more exciting than what i have described, but i can barely keep my eyes open so here's a story for another day.
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