by its unofficial definition, refers to the textbook approach towards the inception of a corporate video, mostly involving polished animation techniques and a baritone voiceover to package an otherwise unimpressive (and i do stretch the term here) video content, like the shiny, crinkling silver wrapping covering your five-cent candy. all fireworks but no creative substance; because really, if you strip everything down to its bare bones, it's really just a PowerPoint presentation of words and figures, slapped with the cosmetics of moving pictures, pretty animation, and a soothing soundtrack. there is nothing exciting, or forward-looking, or dynamic, or conceptual about it.
so with all this said, i hereby demand to know what in Neptune's sea is a corporate-corporate video concept.
this is a rant. thank you very much and have a nice day.
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